"We have taken the mandate to protect the
Neapolitan pizza from the attacks of the multinational Mc Donald's, not only in
the name of the noble Neapolitan tradition, but also to protect the health of
consumers and especially children."
This morning the lawyer Angelo Pisani, appointed
by the True Neapolitan Pizza Association to take the field, triggering legal
action against the contested advertising of Mc Donald's.
In the video, as widely spread by the press, is
suggested that children prefer the American industrial giant's burger
compared to Neapolitan pizza.
"We denounce Mc Donald's for this
advertising - announces Pisani - using all the authorities, from the antitrust
authority up to the courts, both nationally and internationally, since the
movie was widely circulated on the web and is therefore visible in every part
of the world. "
The first request is to immediately withdraw the
ad and inhibit all forms of dissemination, "it is - goes on Pisani -
misleading advertising and also in bad taste, because it uses instrumentally
children, to eat foods, such as the burgers of the USA multinational, much less
healthy than the neapolitan pizza, which is not frozen or produced with
ingredients of dubious origin, but is instead made under the eyes of the
consumer with flour, tomato, olive oil, basil and mozzarella, therefore the
most natural and healthy product, as the nutrition experts teachs. "
In addition to the withdrawal of the spot, will
be required compensation for all damage caused. The proceeds will be donated to
a charity for the care of young patients in pediatric hospitals in Campania.
"Without prejudice to any legal action -
concludes Pisani - now we expect from Mc Donald's the apologies, and maybe even
new advertising activities free from manipulation or misunderstandings, to avoid having to get to having to show in the
premises of the multinational that the pizzas are much healthier and much more
Friday 17 April 2015