return of the laboratories of AVPN with the "Pizza Piazza" where, in
the presence of Oliviero Toscani, on Friday 24 at 11 am, will be officially
presented to the media "Tu vuò fa’ il Napoletano."
true Neapolitan pizza seen in a new light thanks to the 80 shots made ??by the artist for the
company Contadi Castaldi.
this year, the collaboration between Slow Food and the True Neapolitan Pizza
Association will see some of Italy’s best pizza makers ready to let you taste
both some traditional classics and the creations that made them famous. We are
proud to say that our participation is a guarantee for the Salone as our pizza
makers may transmit a methodology and ancient knowledge that is not
concentrated only in Naples but has spread, thanks to the constant commitment
of all our affiliates in the world, throughout all latitudes reaching standard
of quality increasingly higher.
2014 is a
year full of celebrations and major events, in particular, we also celebrate
two important anniversaries: the 10th edition of the Salone del Gusto and 30
years of True Neapolitan Pizza Association.
these 30 years the AVPN together with some very important companies has
promoted and protected the product that
is a symbol of Italy in the world, "the Vera Pizza Napoletana."
"We have partnered with various companies that, like us, look to the
future and that conform to the highest standard of quality set by the Federico II University- says Antonio Pace, the
President of AVPN - Among our prestigious partners, there’s Contadi Castaldi, which made possible an
ambitious publishing project with the renowned Oliviero Toscani who, through
his bold shots gives us a brand new image of the pizza makers.
Neapolitan pizza today is what best represents the Neapolitan people creativity,
but is also the symbol of the Mediterranean diet that distinguishes the healthy
Italian cuisine in the world, so it is the most widely imitated and interpreted
dish. - Antonio Pace adds- But the Association, thanks to the partners, aims to
go beyond the concept of pizza as a popular product: Pizza can be transformed.
The task, is now underway, thanks to the new studies on the preparation
techniques and the use of increasingly selected products, the pizza makers can
become as the great chefs. Pairing it with
great wines such as Franciacorta Contadi Castaldi wines, demonstrates it. Two seemingly
distant worlds that share history, roots, respect for their own territories. A
path of traditions jealously preserved. The margherita and marinara, the pizza a
libretto choose to marry the personality of the bubbles to achieve an
innovative and intriguing pairing. "
On the same
wavelength FRANCESCA MORETTI, CEO Contadi Castaldi and wine division
manager Terra Moretti : "The
Project Pizza 100% is the encounter between two cultures that have a lot in
common. Like every winemaker, each pizza maker has its own secret recipe. Pizza
and Franciacorta, pizza and bubbles: With this combination we found the most
joyful and authentic way to tell about a
creative Italy that believes in the value of the absolute quality and
territorial identity as a paradigm for a better future. "
A work and life project that is also transmitted by the strength of
the faces of its masters pizza makers, captured by Oliviero Toscani and now gathered
in a publication that will be presented for the first time at the Salone del
Gusto in Turin where Contadi Castaldi will be present for all the days of the
event in the Pizza Piazza (October 23 to 27 2014). With the title "Tu vuò
fa’ il Napoletano," it tells in eighty photographs and interviews about
the essence of a profession that has brought to the world the most authentic
Italian lifestyle. In the pizza Oliviero Toscani has seen the most beautiful
example of Made in Italy, the best synthesis of the concept of
convinced OLIVIERO TOSCANI to embark on this Neapolitan adventure?
once interviewed on an international television station dedicated to art. They
asked me to name the most important object of Italian design of all time – that
one quintessential creation that I felt was most deserving of the “Made In
Italy” label. I thought about it for a moment… In my mind’s eye, I saw a steady
stream of all the amazing objects that had ever been created by the most celebrated
Italian designers and architects, many of which are now housed in the world’s
most prestigious museums. So many beautiful things… But then I thought, is
there anything that rises above the rest? All of a sudden, it came to me:
Pizza! It has that perfect shape that is so aesthetically pleasing, and the
colors of Italy are an inextricable part of its very identity… And on top of
that, it has that incredible taste that only Italian ingredients can provide.
In its simplicity, pizza is uniquely democratic: it can feed anyone and
everyone. And it’s not just food for the body, it’s food for the soul too! One
of the reasons we should be proud to be Italian is because we invented pizza:
nothing else can claim to be so utterly perfect. Actually, Neapolitans invented
Thank you, Naples!
So, everybody at the
Pizza Piazza, the exhibition space of the Salone del Gusto Slow Food dedicated
to the pizza with the master pizza makers of the True Neapolitan Pizza
Association: Attilio Bachetti, Francesco Cassiano, Cristiano De Rinaldi,
Emanuele De Vittoris, Roberto Di Massa, Davide Finotti, Salvatore Gatta, Giovanni
Improta, Enrico Lombardi, Alessandro Martucci, Franco Pepe, Guido Picariello,
Ciro Salvo, Salvatore Santucci, Corrado Scaglione, Domenico Scola, Gino
Sorbillo, Paolo Surace, Guglielmo Vuolo, Valerio Vuolo. Technical Coordinator of the piazza since the
first edition, Emanuele De Vittoris.
Tuesday 21 October 2014